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A Booming New Out-of-Home Marketing, Informative, and Entertaining Platform
Battlefield for advertisers has been extended! Traditionally, brand managers contest TV channels in living rooms. Nowadays, more and more of them are trying to reach their target audiences with timely information right at points of purchase (POP), where customers can take the immediate action to “buy”.
They also try to convey corporate image and up-to-date information of new products and promotional activities to target customers in train stations, airports, bus stops, hospitals, banks, and other places where people have to “wait”. Moreover, those commercials in the out-of-home media network cannot be skipped or changed by viewers.
This is not a dream, but it is the most likely future and, most important of all, it’s doable now with the Imediate dynamic digital advertising solution!
The Best Narrowcasting Platform for Niche Marketing
Digital advertising/signage, also known as narrowcasting, electronic billboards, or captive audience networks, is a network of signs that use digital displays to communicate with target audiences in designated locations by high-quality video, audio, animation, graphic, and text (ticker). Unlike TV and radio broadcasting, the Imediate digital advertising/signage network is the most suitable advertising platform for niche marketing or target marketing.